Atlanta Business Collaborative Kick-Off – Sustainable Small Businesses

monitor at Atlanta Business CollaborativeSustainable Investment Group (SIG) was invited to participate in the first ever Atlanta Business Collaborative. This event was presented by GOOD Worldwide, a Los Angeles based company, and UPS. The event ran from April 17-19, 2013 and was held on the 4th floor of the White Provisions Building at 1170 Howell Mill Road. We had a wonderful view from the 4th floor where we could see the Ikea Building and Atlantic Station as well as the midtown and downtown skylines.

SIG was one of several unique and innovative participants on Friday. Other participants were Chuice, Eventologie, Glak Love, Serenbe, Green Chamber of the South, Julie Bee’s, Mark Good Designs, and Wearable Planter.

We all got to sample the red and green versions of Chuice. What exactly is Chuice? The best way to describe it is that is a very nutritious juice that you chew. It is also a blend of 45 plus fruits, vegetables, nuts, seeds and herbs. It is totally natural, uncooked, unpasteurized and packed with enzymes. Chuice also has high concentrations of fiber, vitamins, minerals, and just enough protein. To find out where you can find it in Atlanta visit their website:

Another vendor Wearable Planter offers  “Jewelry for Green Thumbs” which is jewelry produced by a technology known as 3D printing. The pendants and pins are actually unique miniature vases that can hold a small living plant. How fun! Learn more at:

Serenbe which is a sustainable, planned community in Palmetto, GA also had a booth at this event where we got to learn about the new Serenbe Challenge Course, a ropes course which offers a total of 9 challenges ranging from ground level to 40 feet off the ground.

Another new offering at Serenbe, is the first-of-its-kind, the Bosch Experience Center that will be powered and fully equipped with products comprising the Bosch Home ‘Net Zero’ solution suite. The end goal of this center is to show how the combinations of energy efficient Bosch products are helping produce a new generation of affordable, sustainable homes that greatly reduce demand on fossil fuels and have the potential to supply energy back to the grid.

The highlight of the day was to be able to sit in on a panel discussion on Developing A Sustainable Business: Putting Philosophy To Practice, Environmentally & Economically led by Mark Good of Mark Good Designs. The two Panelists were Steve Nygren, the founder of Serenbe, and Bernie Burgenere, the Greenhouse Accelerator at Green Chamber of the South.

We learned Serenbe was built on the vision of having a respect for the environment as well as each other. Mr. Nygren realized that when he and his family took weekends trip to the farm they had purchased (now Serenbe) they were not really missing the material things they left behind. What was important were their interactions with each other and enjoying nature. This founded a wonderful community that now serves as a national business model to others. Learn more here:

This was definitely a high quality event that was produced by Eventologie, a green event planning company, that saves costs by using sustainable items in their events. To learn more visit: We feel this event will grow in attendance once it becomes a little more well known in the Atlanta area. GOOD also produces similar events like this one in New York and Los Angeles.