Ariana Nieves

Ariana Nieves

Junior Marketing Manager

Location of employee:

Sarasota, FL


Ariana works on the marketing team at SIG as the Junior Marketing Manager. In her role, she contributes to the development and execution of marketing campaigns, conducts market research, and identifies target audiences. Ariana assists in content creation, manages digital marketing initiatives, and tracks performance metrics. She collaborates with cross-functional teams, coordinates projects and monitors and reports on marketing performance, providing valuable insights.

Ariana graduated from the University of South Florida  in August 2022 with a Bachelor of Science in Integrated Public Relations and Advertising.

In college, Ariana completed comprehensive course projects such as press releases, marketing campaigns, and the creation of marketing collateral. She worked with the University to strategize new ways to increase student engagement in a student-based gardening organization. Additionally, Ariana worked with a non-profit organization developing marketing strategies to raise awareness and community engagement.

In her free time, Ariana enjoys baking, cooking, and reading fiction novels. She also enjoys spending time with family and traveling to new places.